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The combined business will empower brands and retailers to collaborate, better service their customers, respond to trends and leverage insights to drive growth.
April 8, 2022
By: Lianna Albrizio
Associate Editor
Information Resources, Inc., (IRI) a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, has inked an agreement to merge with The NPD Group, a global provider of market information and advisory services in more than 20 industries. According to a news release from IRI, the merger will create a leading global technology, analytics and data provider that offers clients a view of total retail purchasing and consumption trends powered b...
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